Posted by Kitarra on November 3, 2009 · Leave a Comment
There are a lot of considerations to be made when creating an effective website. Since your main goal is to attract visitors who will buy your products or services, investing on a good website is very important. If you are wondering on how it can be done, follow these simple steps and you will never go wrong.
1. Balance content and design – Having a positive first impression to your clients is an essential part in generating profit. Since they will be viewing your website, you need to make sure that there is balance in the content and design. You do not want to turn them off because they do not like the look of your site.
2. Allow for easy navigation – Make sure that the users of your site will be able to navigate from one page to another with ease. It is a hassle if they have difficulty going back to the previous page by clicking more than two or three icons. If they press the “back” button of their browser, it only means that they are having trouble using the navigation keys in your website.
3. Do not put too much weight on the graphic design – Your objective is to be able to make your website useful to your users and visitors. Do not focus all your attention in graphic design but make it a point that your visitors will be able to appreciate all the information that can be obtained your site so that they will visit it often and probably even add it in their favorites list.
4. Spread out information – Do not put all the information in one page because you do not want your visitors to scroll often just to be able to see everything. No one wants to read long pages of information. They will definitely lose interest. At the same time, try to distribute the images and graphics of your website in different pages so that the pages will load faster.
5. Determine the profile of your users and their geographic distribution. Through knowing this important information, you can modify and personalize your website in order to meet the needs and demands of your target market. You will be able maintain your clients and at the same time attract more visitors.
6. Regularly update your website so that your users will have a reason to keep on coming back. They will regularly check on your site since they know that they will get new information every time.
7. Assess your website – You must determine the purpose of your site and how the new website applications can benefit your business. Use only the tools that you think will be good for your site.
8. Make sure that you have the experience or proper knowledge if you are planning to do a “do it yourself website design”. It is better to hire a web development company if you know that you will have difficulty doing it on your own.
Posted by Kitarra on October 19, 2009 · Leave a Comment
Creating your own website is an investment. You will not only spend money in it but it will also take a lot of your precious time. On the contrary, the good thing about it is that you will be able to reach a bigger audience and attract more customers that will benefit your business. But before you think of the positive outcome that goes with having your own website, you first need to consider the costs that are involved in the process.
1. The cost in setting up the website – Even if you will be the one to do it or will employ other people to do the job, you will have to spend money and a lot of time to make it a reality.
2. Advertising your website – You need to market your website so that it can generate traffic. These can be done by hiring an SEO company who will do everything to optimize your site. You can also advertise your services in popular websites but it can be very expensive. Try to check for other ways on how to promote your website. If you are not willing to spend money in marketing then your website will not be seen by anyone because they do not have any idea that it exists at all.
3. Updating your site – It is very important to update your site regularly. It does not only include revising the prices or offers of the products or services that you are selling but also the information that can be found in your site. You will be able to increase traffic in your website because you are providing the users with fresh and updated content that are important to them. At the same time, it will reinforce that you are knowledgeable in the business you’re in.
When you are browsing the internet, you will often see websites that have bad quality graphics, cheap animated icons and clashing colors. Obviously, these sites were not up to standards and it will definitely discourage visitors and potential customers. There are also amateurish web designers who create sites using only frames and javascript which makes it inaccessible to search engines. If you get the services of these unskilled individuals, your purpose of creating a website will become totally useless.
If you are still undecided on how much you are willing to spend in your website, you need to remember that if a website’s layout and design is not good it will reflect on the image of the company. Your main objective is to create a good first impression that will make your visitors come back and avail your products or services. But if your business is small and you do not have enough money to spend, it is best to check for options that offer lower costs but will give you the best value website.
